IT’S potentially the biggest shake-up in motoring since Henry Ford set up shop. Yet its instigators would rather you didn’t buy the cars it’ll create.
MOIA might sound like a Radio 2 newsreader or one quarter of Irish folk band Clannad but it’s actually the Volkswagen Group’s latest company, putting it alongside Audi, Bentley, Porsche and Skoda. Except that MOIA isn’t a car company. It’s – and you’ll have to imagine me waggling my fingers as I say it – a “mobility services company”.
Brilliant, I initially thought. Europe’s biggest carmaker has decided to help The Champion’s more mature readers by using knowhow from the Golf and Passat to reinvent the mobility scooter. No longer will looking cool while wobbling about 8mph be the preserve of pensioners travelling in those tiny three-wheelers styled to look like Harley Davidsons – I can just imagine a Golf GTI-inspired mobility scooter with a golf ball gearknob, subtle go-faster stripes and clever traction control.
But I was wrong. Apparently MOIA is aimed not at the over-65s, not even at Ford and Vauxhall, but at Google, Apple and – more imminently – Uber. The whole concept of how we get around is changing, and Volkswagen is determined to be all German about it and lay its towel down before anyone else does.
Unless you’ve been in a cave for the past year you’ll already know that Google has managed to find enough time away from making search engine cartoons to create a car. Only a few months ago Ford acknowledged Apple is now one of its big rivals. And just about every cabbie from Liverpool to Louisiana is feeling a tad cross with Uber muscling in on their turf.
At the moment MOIA is all about car-sharing and ride-hailing apps but don’t be surprised to see it dipping into Volkswagen’s vast parts bin to rustle up a car or two of its own. Nor should you raise an eyebrow when Toyota, Renault and everyone else follow suit. When cars are banned from the big cities, it’ll be whoever wins the mobility-sharing race that rules the roost.
There will be a time in a distant future when moving about in Liverpool involves hailing a ride with some likeminded mates in a vehicle none of you own – but I don’t know if it’ll be VW, Apple, Google or Uber supplying it.
As long as it isn’t a mobility scooter styled like a Harley Davidson I won’t mind too much.