Pininfarina – a genius new name for Mahindra’s European offerings

Pininfarina turned the Peugeot 406 into a truly stunning coupe

A PAL of mine is currently perusing the classifieds for a Peugeot 406 Coupé. Hopefully, by the time you read this, he’ll be the proud owner of one of these gorgeous Gallic two-doors.

Apparently Ford’s Cougar, Vauxhall’s Calibra, the Mercedes-Benz CLK and Volvo’s C70, which all convoy four adults with a reasonable amount of shove in the same sort of two-door package, didn’t even make it onto the shopping list, because there’s one thing that even today sets a 406 Coupé apart. It’s the same thing that makes you lust after a Ferrari 458 Italia and why the Alfa Romeo 164 was always such a head-turner. It’s also what makes my MGB GT so well proportioned.

It is – and petrolhead bonus points if you’ve already guessed it – having Italian design house Pininfarina sprinkle its magic on the cosmetics. Think of it as a sort of automotive Armani, turning the humdrum into handsome and making things of downright desirability when given a free hand. It’s even had a hand in building cars, including Ford’s StreetKa, but thanks to a tie-up with an Indian conglomerate it now wants to be a carmaker in its own right.

The business side of it makes sense. Mahindra is a big player in motoring but in the UK it’s best known for its dreadful Jeep knock-offs – it has the money to take part in the increasingly lucrative market here in Europe for luxury offerings, but not the street cred. Citroen, for instance, has decided to take on BMW and Mercedes by creating its DS sub-brand, whereas Chinese conglomerate Geely have gone for the Blue Peter ‘Here’s one we made earlier’ approach by snapping up Volvo and Lotus.

But launching a brand with a name already associated with Ferrari’s better-looking offerings is bordering on genius. All it has to do now is the opposite of what most glitzy product launches manage. Make sure it has the style to match the substance.

Automobili Pininfarina hasn’t put out any pictures of what its new car looks like yet but if it’s anything other than jaw-droppingly amazing I’ll be disappointed. This is the name that not only turned the repmobile Peugeot 406 into one of the best-looking cars of the Nineties, but it’s also behind the Ferrari Daytona, Testarossa and F355, the Lancia Montecarlo, the Fiat Dino, the Alfa Romeo GTV and the Jaguar XJ6 Series III. With a blank slate and Mahindra’s money behind it, Pininfarina’s first production car really ought to be so pretty that you leave it your phone number rather than drive it.

If it pulls that off than it might just pull you away from the pile of brochures you have for the C-Class, 3-Series and A4. Or you could save yourself about 20 grand and get the same sort of visual sparkle from a 406 Coupé. See, we’re full of useful consumer tips at The Champion

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