The BMW 7-Series is a cool car – shame about the new front end

I’M GOING to stick my neck out and say it; I reckon that the 7-Series is the only truly cool car in BMW’s current range.

There are plenty of exceptionally talented all-rounders – take a bow, current 5-Series – donning the blue-and-white propeller atop their bonnets but nowadays they’re a bit too everyday, especially when you consider that the 3-Series outsells the Ford Mondeo. The M2 is a properly focused performance hero of the old school, but it’s also a bit obvious, and while the i8 comes close because it’s a hybrid that just happens to be a supercar with butterfly doors, it’s also a bit too look-at-me to be considered cool. Oh, and there are plenty of BMWs that don’t even come close. Who, at a company that’s built its entire reputation on perfectly balanced rear-drivers, though the 2-Series Active Tourer was a good idea?

But wafting about in a needlessly big, £70,000 BMW, especially when the 5-Series and the X5 off-roader already do everything it can for less, takes a particularly devoted sort of owner. To drive a 7-Series – and you invariably will, because owners tend to take the wheel rather than being chauffeured – you have to walk past the S-Class in the Mercedes showroom over the road, forget the roomier digs of the Range Rover and dismiss everything made by Jaguar, Lexus and Audi for this sort of money. It’s also the getaway car of choice in Bodyguard, for added petrolhead points.

But why – and I’m not sure if anyone at BMW’s headquarters in Munich gets The Champion delivered – did they have to give the latest version that massively oversized radiator grille? BMW itself describes it as ‘significantly larger’ than the double-kidney grille fronting the outgoing 7-Series, and points out that it’s now fitted with clever electronic flaps that can open up to give the engine – be it the V12 or, far more likely, the six-pot diesel – an extra hit of cold air when things heat up. It just about worked on the new X7 off-roader but on here it looks as though someone at BMW spent ages crafting a beautiful radiator grille, phoned over the details to the chaps working on the rest of the car but then got cut off just as he was about to relay over the dimensions.

So it’s a definite nein on the front end but I’ll happily have the rest of it. While I’m tempted to say the range-topping M760Li is the coolest of the only truly cool car BMW currently makes, simply because no one really needs to have four-wheel-drive and a 6.6-litre V12 with 585bhp, I think the one to go for is the 745e. That’s the model where you’ll get a petrol-powered straight six – the sort of engine Munich does better than anyone else – and a hybrid electric powerplant, so you can enjoy beautifully balanced BMW handling and glide happily into low emissions areas because you’ve got a hybrid.

You’ll just have to hope that nobody’s looking at that front-end, that’s all.

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