I IMAGINE there are quite a lot of entries under ‘K’ on the waiting list for Rolls-Royce’s next model; Kanye, Kim, Khloe and Kourtney for starters.
When you name your new model after the world’s biggest diamond it’s inevitable that it’s going to end up with rather bling connotations, even before it’s launched. But then that’s the Rolls-Royce Cullinan all over – it’s a Range Rover for people who consider the Range Rover a bit too common. It’s an off-roader with a whisper-quiet V12 where the establishment makes do with ‘just’ a supercharged V8. A toff-roader, if you will.
It is a completely pointless, jacked-up Phantom that in reality will never venture any further than a slightly damp stretch of field immediately outside Aintree Racecourse or the Royal Birkdale – in fact, you’re more likely to see one appearing on MTV Base alongside someone whose name begins with K.
But that doesn’t stop me liking it. Bentley and Jaguar doing posh mud-pluggers just doesn’t sit right with their carefully honed collective heritage as custodians of well-heeled driving fun, but a Rolls-Royce off-roader is so delightfully silly that it might just work. It’s Kingsman in automotive form; still refined enough to insist that you call its offerings motor cars, but in the background it’s teaming up with The Who’s Roger Daltry for its charity ventures, letting grime artist Skepta spec up the speakers on its one-offs and allowing its older cars to take part in marvellously OTT displays at the Goodwood Revival.
So the idea of taking your Cullinan to the Arctic Circle and lording it over everyone slumming it in Toyota pick-ups – and Rolls-Royce has been testing the new car there, just to make sure it’ll cope – fits in perfectly with the manufacturer’s softly spoken sense of fun. If it can haul itself up the same mucky hill as a Range Rover, but in a much more needlessly expensive way, then so be it. The one per cent have been doing pointless things with Rolls-Royces for generations, and the Cullinan fits in perfectly.
And if any pub bores do wander over (and it’ll be a very upmarket pub, presumably) and start piping up about how Rolls-Royce shouldn’t be doing off-roaders, then you can point out that it was taking on remote places and winning long before Jeeps and Land Rovers were even conceived. In the 1920s farmers used to travel around the Australian Outback in Silver Ghosts because they were the toughest things on the market. So the Cullinan does have off-roading pedigree.
So I like Rolls’ toff-roader because it’s a completely needless car that I’ll never be able to afford. Unless I change my name to one with beginning with K, of course…
A LONG time ago the blistering heat of the California desert or a fortnight spent in the bitter cold of the Arctic circle were what counted when it came to developing your new car. But it turns out that the latest battleground for motoring supremacy is… Milton Keynes.
Ford dispatched a fleet of Mondeos fitted with some very clever experimental equipment there and – in the best traditions of Tomorrow’s World – a man with a beard and a tweed jacket to attempt to explain their cunning new plan. Essentially, they’ve sent a team of drivers out into this glorious 1960s vision of a New Town and asked them simply to park somewhere. Which, if you’ve ever been to Milton Keynes on a busy Monday morning, can be easier said than done.
If all goes to plan, the Fiesta or Focus you buy in a few years’ time will be able to scan the car park quicker you can, letting you know exactly where that elusive empty space is before the irritating birk in the BMW 1-Series swoops in and steals it at the last second. It’s important stuff; apparently most of us motoring types lose a day a year looking for parking spaces.
Naturally, Volkswagen wasn’t going to let Ford take all the credit for solving our parking problems forever, and just a few days later put out a press release pointing out that it’s been honing its Park Assist system for more than 20 years across three generations of tech, and is now working on an app that’ll talk to your Golf and let you know where all the empty – and better still, cheap – spaces are.
The fact that the combined brainpower of at least two motoring giants is finally being applied to making parking less irritating is wonderful, but what I’m really looking forward to is seeing the Fiestas and Polos of a decade’s time solving the really annoying problems of car parks. Wouldn’t it be great, for instance, if they could fire lasers at all those off-roaders parked diagonally across three spaces? Or have anyone who clips your bodywork with a carelessly-opened door automatically arrested on the spot and sentenced to four years’ hard labour for automotive neglect? I’d go out and buy a new Golf tomorrow if it knew what to do when the ticket reader at a multi-storey stops working, leaving you trapped with six impatient shoppers stuck behind you.
What I’d suggest to Ford is that carries on its important research in the interests of helping the British public by moving its crack team of Mondeo-driving scientists a bit further north than Milton Keynes.
If they – or Volkswagen’s researchers, for that matter – can solve the stresses of parking in Southport town centre or the Skelmersdale Concourse for good, then their millions will have been worthwhile.