IT FEELS like the population of Southport’s halved over the last few days. Apparently all the people who’ve just vacated the resort were here for something called ‘the golf’ – and I don’t mean the Volkswagen hatchback, either.
The one thing that did strike me during the North West’s moment in the international sporting spotlight was that virtually everyone seemed to travel to the Royal Birkdale in either a series of commandeered Stagecoach double-deckers, or in a black Mercedes. It felt like every other car was a black E-Class with tinted rear windows.
The Benz blokes have obviously thrown a lot at The Open, which is why it surprised me enormously that it didn’t bring along its latest model. It claims the X-Class is the first pick-up truck from a premium manufacturer, but that’s not entirely the case.
Firstly, the posh pick-up from a luxury carmaker isn’t a new idea, because both Cadillac and Lincoln have already tried it (albeit with virtually no success, which is why they never sold them over here). Secondly, the trimmings might be Mercedes’ finest but the bones most definitely aren’t; keep it quiet, but the X-Class is essentially a Nissan Navara. So I suspect all the building site operatives who actually buy pick-ups are probably going to stick with the cheaper Japanese original.
So who’s going to buy the X-Class? Originally I’d suspected it’d be perfect for anyone who appears in or produces hip hop videos, but I can’t imagine there are too many of those in Formby or Parbold (Straight Outta Crosby does have a nice ring to it, though). Nor is it going to appeal to the sort of managing director types who normally go for big, German off-roaders, because the ML-Class already does it without relying on pick-up truck underpinnings.
But – and this is why I think Mercedes missed a trick at The Open – it has plenty of potential as a golfer’s chariot of choice. It has a sufficiently posh badge to mix it with the Jaguars and BMWs in the club car park, more than enough room inside to take four of your chums out for a quick round, and with it being a pick-up there’s plenty of room out back for all the sets of clubs you’ll ever need. Pack carefully and you could even bring your own golf buggy with you!
I can’t wait for the golf to come back to Southport, because the resort is going to be rammed with X-Class Mercs.