China

Why the MG Hector needs to be a sales hit

HECTOR was – according to Government’s own statistics – the 90th most popular name for baby boys in Britain back in 1905. After that it dropped out of the top 100, and has never reappeared since.

So I can safely say that there are few Hectors to heckle me if I declare that it’s just about the worst name to give a new car. Yet that’s genuinely what MG is calling its latest model. The MG Hector. Say that again. The MG…Hector?

The name’s apparently taken from a World War II biplane – the Hawker Hector, which itself was christened in honour of a mythical Trojan prince – but this isn’t anything like the Triumph Spitfire or the Bristol Blenheim. Those were cars that lived up to their aeronautical namesakes by being sleek, agile and proudly British. The MG Hector, which is about to go on sale in India, but has no planned UK launch yet – is a rebadged version of a rather bloated-looking Chinese 4×4, the Baojun 530. Not since the Mazda MPV has a carmaker got a badge so depressingly spot-on. The new MG actually looks like a right old Hector.

Yet I want it to do fantastically well. Forget the MGB selling half a million units and becoming Britain’s best-ever selling sports car; ideally the Hector, even if it doesn’t come to the UK, needs to snapped up by roughly a quintillion eager buyers each year.

It’s perfectly equipped to pull off such a feat, especially in its core markets of India and China. The one thing the Chinese love even more than Britain’s heritage is copious amounts of rear legroom, and the MG Hector has ample amounts of both. If they released a long-wheelbase version and called it the William Wordsworth Special Edition, they’d double sales overnight. This is the country that called one of its cars the Byton – with no sense of irony whatsoever – simply because its name sounded English and imposing.

It’s also offered with a sensible choice of a 1.5-litre petrol and choice of Jeep-sourced diesel engines, and MG – over there, at least – is selling in on its equipment levels and how it’s constantly connected to the internet. It is perfect for the Chinese market, and I really hope that they sell every single one.

I mean it. Every single one, because the money MG makes from Hector sales is what it needs to finally fund the new sports car the rest of us have been crying out for. Sports cars don’t have a great reputation for powering profits – which is why Porsche makes the Cayenne, and why BMW reportedly sold every Z8 it ever made at a loss – but they’re crucial when it comes to building exciting brands. MG desperately needs a new Midget. Or, at the very least, a proper sporting saloon or hot hatch that lives up to everything the two most evocative letters in motoring stand for.

If the business case doesn’t stack up on its own then it’ll just have to be subsidised by all those people buying Hectors. Even if it means having to bring it to Britain, I reckon it’ll be a price worth paying.

Just change the name. Apparently Hunter – which is also the name of an old aircraft – is back in the top 100 names to give your child. An MG Hunter? Now that’s more like it.

Vinfast – great looks, shame about the name

No, it's not a new Tesla or BMW - but Vinfast would be flattered if you thought it was
VINFAST. It sounds like the name of some nasty new energy drink or a pill you’d pop to cure ingestion – but it’s actually a new range of cars dreamt up over in Vietnam.

The new wave of carmakers not-so-quietly plotting on world domination in Asia have never been terribly good with names. The first one I can recall coming over here was the Great Wall, a double-cab pick-up truck from China which not only referred to a mighty landmark but also the vehicle’s aerodynamic and performance qualities. Then there’s the Byton, which its makers said was meant to sound well-heeled and vaguely aristocratic but just reminds me of four children and a dog going on adventures.

But one thing Vinfast definitely didn’t get wrong was the styling. I actually did a double take when they sent me the first pictures of their two debut models because I thought they’d mixed up with a press release from Tesla or BMW – but no, the first Vietnamese car company to have a crack at winning over cynical Brit motorists have utterly nailed it in the looks department.

It’s early days so there’s no word on what sort of engines its new off-roader and saloon will have under the bonnet, whether you’ll be able to plug them into a three-pin socket in your garage or if they’ll be able to navigate Switch Island on a busy Friday night autonomously, but they have at least revealed how they managed to make their new offerings look so good. They didn’t – they gave the job to some Italian blokes instead.

If you’ve got this far down this week’s column without giving up and heading straight to the Champion’s sport page then you won’t need me to tell you who Pininfarina is, but it’s worth remembering that they did the Ferrari F355, the Peugeot 406 Coupe, the Jaguar XJ6 Series III and the original Fiat 124 Spider. So it should be no surprise that with a new carmaker eager to get peoples’ attention paying the bills and no previous history as baggage that the Italians would be able to turn a blinder – and they have. Okay, so the V-shaped logo on the radiator grille smacks of late Nineties Vauxhall, but the rest of it is as good as anything you’d find coming out of Turin or Stuttgart.

So you’ll be able to buy it here next year, right? Erm, nope. Despite Vinfast launching its cars at the Paris Motor Show next month it says it wants to play it safe and focus on selling cars back home – and it might launch them here in a couple of years, by which time they’ll be starting to look a bit dated. It’s a shame, because on looks alone I reckon it’d do well here.

Still, at least it’ll give ‘em time to come up with a better name!