TOYOTA seems to have forgotten that it’s a carmaker. Or at least that’s the impression you’d be entirely right for getting if its latest offering is anything to go by.
Just when I was readying myself to find out what it’ll be unveiling at this week’s Detroit Motor Show – a successor to the Supra, perhaps, or a long overdue rework of the C-HR’s rear end – it turns out that it’s gone to the Consumer Electronics Show instead, which is a sort of American tech-fest where everyone excitedly looks at laptops and smartphones.
Obviously it couldn’t unveil a car because that’s old hat, 20th century tech – a box on wheels, if you like. So the world’s biggest automotive giant decided to unveil just that. A box on wheels. And Toyota will thank me for calling it that.
The e-Pallette might look like something you’d attack with an Allan key after a weekend visit to IKEA but that’s exactly the point; it’s meant to be empty, and already there are various big names who are touting this autonomous cube as ideal tools for their business. Amazon likes it because it can be used as an autonomous delivery drone, and Pizza Hut reckon you could fill it up with chefs and ovens and dispatch it to wherever there’s a party packed with peckish students. Uber reckon it’ll take off because you can pack it with people (and not have to pay a driver to take them anywhere), and if you stretch the wheelbase it can even perform the sort of work long-distance lorry drivers are paid to do.
But whether I sign up as a fan depends entirely on whether it can fitted with a towbar, should it ever make production. Toyota has touted the idea of the e-Pallette being used as a hotel room on wheels too, but I’d be much more interested in sticking my MGB GT on a trailer, hitching it to the back and then using it as a sort of autonomous motorhome that transports me and my wheels on petrolhead holidays.
I’d love the idea of taking my pride and joy to, say, the Scottish Highlands without having to spend the first day of my holiday resting because driving up there in a 45-year-old sports car is so tiring. Or opening the door of my autonomously-driven luxury suite to discover I’m in the Alps or some sun-drenched bit of Spain or Italy. I love driving, but I’m sure even the most ardent petrolhead would happily let a machine take care of the M6 on a congested Friday night.
Toyota might actually be onto something with a car that’s a glorified box on wheels. The challenge now is to make sure we’re still allowed to drive all those wonderful cars that aren’t.