THE GREATEST car you’ve never heard of has just been dragged, kicking and screaming, into the 21st century. But you wouldn’t know it just by looking at it.
The Toyota Century is that awkward relative who cracks awful jokes, dances badly at weddings and dresses like Alan Partridge. It is, with its ridiculous V12 engine and gaudy ‘70s Lincoln looks, the Monkey Tennis of motoring. Which is precisely why I’ve always found Japan’s most extravagant bit of automotive engineering so weirdly endearing.
But now the awkwardly outdated wedding guest has been given some snappy new clothes and been informed that Taylor Swift is a pop starlet, not a brand of caravan. Well sort of, because while the new model’s been given an eco-conscious hybrid powerplant in favour of the old V12, Toyota’s also insisting that it has “a simple and modern aesthetic”. Which it doesn’t.
Not that I (or any of the Century’s customers, for that matter) care remotely. In a world full of me-too sports activity vehicles and drearily understated executive saloons there is something wonderfully refreshing about a brand new saloon that looks exactly like a car that Huggy Bear would drive.
It’s aimed at the sort of people who’d normally go for an S-Class or an Audi A8 but it’s also the only luxury offering that eschews leather seats (although you can still order them) in favour of wool-trimmed thrones. There’s also an LCD panel that allows the managing director to control all the interior settings – including those for the driver’s seat – while slouching in the rear seat. That’s exactly the sort of unapologetic luxury that you just wouldn’t get in a 7-Series.
Toyota has absolutely no plans to bring it to the UK, partly because it’d trod of the toes of the Lexus LS, an equally lavish saloon developed by the same manufacturer that just happens to look like it belongs in 2017. But it’s good to know that when it isn’t churning out Prius hybrids the world’s biggest car manufacturer has something genuinely a bit bonkers up its sleeve.
I really hope the new Century’s a raging success because it’ll prove that there’s a market for luxury waftmobiles that look they belong in the late 1970s. Hopefully it’ll encourage Jaguar to get on with making a new version of its Daimler Double Six Vanden Plas. Just a thought…