P5

Jaguar Land Rover has a great opportunity right under its nose

Currently the Jaguar Land Rover range starts with the XE saloon

WHAT’S your worst nightmare? Perhaps it’s giving an important work seminar wearing nothing but a bikini – even though you’re a bloke – or being locked inside a hi-fi shop overnight with every stereo system set to play Justin Bieber’s greatest hits on repeat, ad nauseam.

For me it’s trying to explain Jaguar Land Rover’s plans for world domination to someone who doesn’t understand cars. The Jaguar stuff’s fairly simple – you start with the wonderful XJ, replicate in slightly smaller sizes and then chuck in a two-seater sports car for good measure, but I’m completely lost when it comes to Land Rover. There’s no Land Rover-shaped Land Rover any more, a Discovery that looks just like a Range Rover Evoque, and a big Discovery that’s now tremendously ugly. Then there’s the Range Rover, but it’s accompanied by another Range Rover that obsesses over Nurburgring lap times and looking good outside footballers’ homes, a really small Range Rover that now looks a bit like a Land Rover Discovery Sport, and the Velar, which sits somewhere between the two.

All of which hurts my head (and probably yours) slightly. So rumours that JLR’s looking to expand its range of offerings even further are going to have me reaching for the Nurofen.

The manufacturer’s Indian bosses are reportedly thinking about snapping up another brand to boost its luxury offerings, with everything from Aston-Martin to MG under consideration. Even Jeep’s been linked to a potential deal, although this would be a bit like Liverpool snapping up Arsenal.

Then there’s serious consideration apparently being given to launching what’s being dubbed the ‘Road Rover’, which would be a sort of tarmac-orientated twin to Land Rover’s current offerings.  All of which would make it… a Rover, surely?

Rover would be a great name to bring back. If VW can successfully turn Skoda from the butt of motoring jokes to a champion of sensibly-priced family cars, how hard can it be to turn an (admittedly tarnished) British brand back into the luxury name known for cars like the P5 and P6? BMW so nearly did it with the 75 but famously bottled it in 2000. Jaguar Land Rover, with its clever engineering and healthy cashflow, might just crack it.

Admit it – a properly engineered Rover with wood, leather and some Jaguar-esque tech beneath the skin really wouldn’t be a bad thing. Better than presenting that work seminar in a bikini, anyway…

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