When you name your new model after the world’s biggest diamond it’s inevitable that it’s going to end up with rather bling connotations, even before it’s launched. But then that’s the Rolls-Royce Cullinan all over – it’s a Range Rover for people who consider the Range Rover a bit too common. It’s an off-roader with a whisper-quiet V12 where the establishment makes do with ‘just’ a supercharged V8. A toff-roader, if you will.
It is a completely pointless, jacked-up Phantom that in reality will never venture any further than a slightly damp stretch of field immediately outside Aintree Racecourse or the Royal Birkdale – in fact, you’re more likely to see one appearing on MTV Base alongside someone whose name begins with K.
But that doesn’t stop me liking it. Bentley and Jaguar doing posh mud-pluggers just doesn’t sit right with their carefully honed collective heritage as custodians of well-heeled driving fun, but a Rolls-Royce off-roader is so delightfully silly that it might just work. It’s Kingsman in automotive form; still refined enough to insist that you call its offerings motor cars, but in the background it’s teaming up with The Who’s Roger Daltry for its charity ventures, letting grime artist Skepta spec up the speakers on its one-offs and allowing its older cars to take part in marvellously OTT displays at the Goodwood Revival.
So the idea of taking your Cullinan to the Arctic Circle and lording it over everyone slumming it in Toyota pick-ups – and Rolls-Royce has been testing the new car there, just to make sure it’ll cope – fits in perfectly with the manufacturer’s softly spoken sense of fun. If it can haul itself up the same mucky hill as a Range Rover, but in a much more needlessly expensive way, then so be it. The one per cent have been doing pointless things with Rolls-Royces for generations, and the Cullinan fits in perfectly.
And if any pub bores do wander over (and it’ll be a very upmarket pub, presumably) and start piping up about how Rolls-Royce shouldn’t be doing off-roaders, then you can point out that it was taking on remote places and winning long before Jeeps and Land Rovers were even conceived. In the 1920s farmers used to travel around the Australian Outback in Silver Ghosts because they were the toughest things on the market. So the Cullinan does have off-roading pedigree.
So I like Rolls’ toff-roader because it’s a completely needless car that I’ll never be able to afford. Unless I change my name to one with beginning with K, of course…