Supersonic Car

We’re the fastest nation on earth. £25m is a small price to pay to keep it that way

If successful Bloodhound SSC will be the first vehicle to be driven at more than 1000mph
I’M SURE that by the time you read this, Richard Branson will have saved the day.

Or perhaps Simon Cowell could do the honours – he likes cars and isn’t short of a few quid. Maybe Jeremy Clarkson could chip in. Either way, I’m sure someone’s about to step up and stop Britain’s land speed record bid from stalling on the final straight.

You might have seen in the news that the team behind Bloodhound SSC – that’s SSC as in Supersonic Car – have had to call in the administrators, who are calling on someone, anyone, to step in with £25 million to make sure the nation’s bid to be the world’s first to crack on 1000mph without taking off goes ahead as planned.

Yet the administrators’ statement is about as far from, say, a department store going bust as it’s possible to imagine.

“Bloodhound is a truly ground-breaking project which has already built a global audience and helped to inspire a new generation of STEM talent in the UK and across the world,” said joint administrator, Andrew Sheridan, who went on to say that while bankrolling Bloodhound will cost a fraction of what it’d take to run a rubbish F1 team anyone who does so will leave “a lasting legacy”. Not exactly the sort of thing the administrators said when Woolies or BHS went bust.

The fact that even the suits with the red ink talk about Bloodhound in such evocative terms goes to show you what Britain loses if – as is widely feared – the project runs out of money in the next few weeks. The land speed record is an area in which Britain is indisputably the world champion, and the new project was being backed by big business and government ministers alike to inspire a new generation of science-loving speed freaks. Yes, I know it’s been promising big things for over a decade, but when you’re planning to propel a bloke along the ground at Mach 1.3 you can’t afford to fluff it up.

Which is why I really hope that a country that’s somehow managed to keep Aston Martin going through seven bankruptcies and rescued Lotus from oblivion seemingly every other week will find the £25 million – to put that into perspective, £18.7 million less than what Liverpool paid for Fabinho – needed to make sure Britain’s the fastest nation on earth. Even if the money comes entirely from Ronan Keating record sales, it’d be worth it.

But then I hope that by the time you read this someone really has stepped in and that all this is entirely redundant – in which case, I’ll happily run a correction in next week’s Champion.

Over to you, Richard.